Vision & Mission
OUR VISION WITH LEMONADE DAY AFRICA, VERY SIMPLY, IS TO BE ONE TO ONE WITH AMERICA, WE WANT TO CHANGE THE LIVES OF 250 000 CHILDREN IN AFRICA.
We are starting in Knysna then rolling out across South Africa onboarding more and more cities as we go along. Our vision is to change the future of Africa by creating thousands of entrepreneurs and leaders, and in doing so, millions of jobs.
We plan to do this by using the Knysna event as our pilot project when we go national. Once piloted on Knysna we will fine tune and tweak the process and really get a feel for Lemonade Day and how it should work. Once we have achieved Lemonade Day nationally, we then strive to take this initiative continental to change the lives of children all over Africa. As Knysna is close to our heart we will always remember our first Lemonade Day and continue to host it annually in Knysna, along with all the other cities.
The main mission behind Lemonade Day is to equip around 300-500 children in the Knysna community (between the ages of 8 – 16) with valuable entrepreneurial skill-sets that they will be able to use to plan, manage and run their own business, a lemonade stand.
We want our first year to have optimum impact on the children. This is why we have chosen 300-500 children, which will be around 150-250 stands. We want our first year to be about forming proper and quality relationships with our partners, schools, children and sponsors. Our first year GOAL is not to be about handing out as many backpacks as possible, but rather about handing out backpacks AND getting the kids to build stands (conversion).